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Promotion Committee
The Promotion Committee is one of four standing committees at New London Main Street. Please contact the committee chair for further information about participating.
Chair: Tracy Bergenn, Interim Promotion Coordinator
Deirdre Cavanagh, Board Liaison
Meeting Time: Third Tuesday of the month at the Main Street Office at 5:30 PM
The Promotion Committee seeks to blend the Main Street program into a coherent marketing, advertising, and public relations program for all of the downtown Historic Waterfront District in New London. This process can include sponsoring or holding special events, helping retailers market themselves better, or working with marketing professionals to determine ways to attract new customers for downtown.
The goal of the Promotions Committee is to market the Historic Waterfront District, establish a unified image, and encourage an exciting variety of activities for all members of the community through development of image campaigns, retail events, and festivals; a marketing strategy; and an annual calendar of events.
Ongoing Projects
- Valentine Dessert Extravaganza
- Spring Food Stroll
- Annual Meeting promotion and Artist Poster
- Fish, Tales, Tugs & Sails
- Celts & Currachs
- Fall Food Stroll
- Celebration of Lights & Song
- Living History Play
- Shopping Guide & Map (PDF, 1.2 MB)
- Quarterly Events Postcards
- This Week In New London Weekly E-blast
Completed Projects & Past Events
- Night Kitchens
- Wet Paint Week
- Books, Brushes, Jazz & Blues Festival
- Inaugural Walk on Heritage Trail
- Mystic Whaler Welcome Party
Promotion Committee Reports
- Spring 2009 (Bergenn)
- Fall 2008 (Bergenn)
- Fall 2007 (Bartlett)
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