Annual Appeal Kicks Off!

Happy holidays from New London Main Street!

Want to donate now? Click here

You may know New London Main Street as the organization that produces the Spring & Fall Food Strolls, publishes the New London Map & Guide and hosts the city's only tourism-related website, but there is so much more we have planned - Light Up New London is just the start!

Light Up New London! is a blight elimination project that will light the store fronts on upper State Streets with LED lights. Led by New London Main Street and sponsored by Dominion Foundation, the National Main Street Center and individual donors, Light Up New London will create a warm, welcoming ambiance just in time for the holiday season, encouraging residents and guests to peruse downtown shops and restaurants.

Contribute today to help New London Main Street strengthen and support the City of New London. You'll be making a difference for the local businesses, business owners and all of us who love this amazing and unique city! You can donate online by clicking here.

All of us here at New London Main Street thank you in advance for your support and wish you a warm and happy Holiday Season!